Friedan, Blogging, and Aleatory Research

The Feminine Mystique is one of those (many) books I've never read but intend to someday. After Friedan's passing, I read Rad Geek's tribute and noticed that he had links to Chapter 1 and Chapter 2, so I promptly read them and was, well, impressed is an understatement. It's remarkable how relevant Friedan's work still is. For example, you might remember chapter 4 of my dissertation, in which I discuss themes that are commonly brought up in the where are the women (political bloggers threads. One recurring theme is the claim that "women aren't interested in politics." If you'll allow me a bit of aleatory research, check out what Friedan has to say about this argument in chapter 2 of The Feminine Mystique, my emphasis:

I sat one night at a meeting of magazine writers, mostly men, who work for all kinds of magazines, including women's magazines. The main speaker was a leader of the desegregation battle. Before he spoke, another man outlined the needs of the large women's magazine he edited:

Our readers are housewives, full time. They're not interested in the broad public issues of the day. They are not interested in national or international affairs. They are only interested in the family and the home. They aren't interested in politics, unless it's related to an immediate need in the home, like the price of coffee. Humor? Has to be gentle, they don't get satire. Travel? We have almost completely dropped it. Education? That's a problem. Their own education level is going up. They've generally all had a high school education and many, college. They're tremendously interested in education for their children--fourth-grade arithmetic. You just can't write about ideas or broad issues of the day for women. That's why we're publishing 90 per cent service vice now and 10 per cent general interest.

[. . .]

By the time I started writing for women's magazines, in the fifties, it was simply taken for granted by editors, and accepted as an immutable fact of life by writers, that women were not interested in politics, life outside the United States, national issues, art, science, ideas, adventure, education, or even their own communities, except where they could be sold through their emotions as wives and mothers.

Politics, for women, became Mamie's clothes and the Nixons' home life. Out of conscience, a sense of duty, the Ladies' Home Journal might run a series like "Political Pilgrim's Progress," showing women trying to improve their children's schools and playgrounds. But even approaching politics through mother love did not really interest women, it was thought in the trade. Everyone knew those readership percentages. An editor of Redbook ingeniously tried to bring the bomb down to the feminine level by showing the emotions of a wife whose husband sailed into a contaminated area.

"Women can't take an idea, an issue, pure," men who edited the mass women's magazines agreed. "It had to be translated in terms they can understand as women." This was so well understood by those who wrote for women's magazines that a natural childbirth expert submitted an article to a leading woman's magazine called "How to Have a Baby in a Atom Bomb Shelter." "The article was not well written," an editor told me, "or we might have bought it." According to the mystique, women, in their mysterious femininity, might be interested in the concrete biological details of having a baby in a bomb shelter, but never in the abstract idea of the bomb's power to destroy the human race.

Such a belief, of course, becomes a self-fulfilling prophecy. In 1960, a perceptive social psychologist showed me some sad statistics which seemed to prove unmistakably that American women under thirty-five are not interested in politics. "They may have the vote, but they don't dream about running for office," he told me. "If you write a political piece, they won't read it. You have to translate it into issues they can understand--romance, pregnancy, nursing, home furnishings, clothes. Run an article on the economy, or the race question, civil rights, and you'd think that women had never heard of them."

This quotation'll be going into the revision of chapter 4 somewhere, that's for sure, if only as a footnote. For now, back to chapter 5.