New Article from BROG

The folks over at BROG (Blog Research on Genre) have a new essay out that I've been meaning to post about for a few days now called "Conversations in the Blogosphere: An Analysis 'From the Bottom Up.'" The abstract:

The "blogosphere" has been claimed to be a densely interconnected
conversation, with bloggers linking to other
bloggers, referring to them in their entries, and posting
comments on each other's blogs. Most such characterizations
have privileged a subset of popular blogs, known as
the 'A-list.' This study empirically investigates the extent
to which, and in what patterns, blogs are interconnected,
taking as its point of departure randomly-selected blogs.
Quantitative social network analysis, visualization of link
patterns, and qualitative analysis of references and
comments in pairs of reciprocally-linked blogs show that
A-list blogs are overrepresented and central in the
network, although other groupings of blogs are more
densely interconnected. At the same time, a majority of
blogs link sparsely or not at all to other blogs in the sample,
suggesting that the blogosphere is partially interconnected
and sporadically conversational.

And research questions:

1) How interlinked is the blogosphere from the perspective
of a random blog?

1a) Which blogs are central?

1b) Which blogs are more interconnected? Are
there cliques?

1c) Is the blogosphere a "small world"?

2) Do other types of "conversation" take place between
linked blogs, and if so, to what extent?

To put it another way (if I understand them correctly) could any random blog on Blogger (nice that they've turned the whole system into one big blog ring instead of putting those ads at the top) potentially lead to this blog right here, given many degrees of separation, of course? Worth a look.

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

blogosphere

Elliot R. from Orkut here.

"could any random blog on Blogger (nice that they've turned the whole system into one big blog ring instead of putting those ads at the top) potentially lead to this blog right here, given many degrees of separation, of course?"

Absolutely, but this isnt because of any inherent "power" of the blogs themselves. Sure, they help their causes by linking to one another, but its search engines that are the true quantifiers of popularity (and by this I describe only Google; the rest are useless, IMO).

Google sponsored a contest a while ago with something like this in mind - the winner was able to push his site to the top using the most creative SEO methods. I forget what the winner did, and I will have to find a link for you. This person, though, wasn't particularly "popular", and his blog didnt have any groundbreaking content - it boiled down to him "using his noggin", so to speak. If I had a random blog, I could easily modify it to boost the popularity of anyone else's blog, and chances are you wouldnt even know I was doing it.

My 2 cents :D

My point is studies like this are really difficult to refine, for reasons like the Google contest. Sure, this is only one example and kind of a generalization, but I think one can extrapolate from this that the very nature (that is, everything has a degree of anonymity) of the Web makes it nearly impossible to accurately predict how popular or interconnected blogs are.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.